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~person:"Ahmed, Zafar U."
~person:"Helm, Roland"
~subject:"Hotellerie"
~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Hotellerie
Kundenzufriedenheit
Retail trade
Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Einzelhandel
3
Malaysia
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Customer satisfaction
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Deutschland
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Estimation
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Germany
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Handelsmarketing
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Loyalty programs
1
Marketing
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Marketing management
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Marketingmanagement
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Mass customization
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Retail marketing
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relationship marketing
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Ahmed, Zafar U.
Helm, Roland
Tanford, Sarah
9
Bijmolt, Tammo H. A.
5
Mattila, Anna S.
5
Bhardwaj, Renu
4
Raab, Carola
4
Soni, Pavleen
4
Berezan, Orie
3
Bombaij, Nick J. F.
3
Breugelmans, Els
3
Hwang, Yoo Hee
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Söderlund, Magnus
3
Wansink, Brian
3
Wierich, Ralf
3
Wong, IpKin Anthony
3
Baloglu, Seyhmus
2
Banik, Shanta
2
Bendle, Neil T.
2
Blacha, Kirsten
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Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Colliander, Jonas
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Gupta, Seema
2
Hagberg, Johan
2
Hoffmann, Nicolas
2
Hu, Clark
2
Huber, Frank
2
Hwang, Eunmin
2
Im, Holly Hyunjung
2
Ittersum, Koert van
2
Jin, Hyun Seung
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Journal of business economics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of transnational management : the official journal of the International Management Development Association
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
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ECONIS (ZBW)
4
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1
Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.
;
Ahmed, Zafar U.
;
Che Aniza Che Wel
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
Saved in:
2
The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil
;
Julian, Craig C.
;
Wel, Che Aniza Binti Che
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
Saved in:
3
Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
Saved in:
4
Kundenbindung im Handel durch Kundenkarten - Determinanten, Wirkungen und Implikationen
Helm, Roland
;
Ludl, Michaela
- In:
Strategien und Trends im Handelsmanagement : …
,
(pp. 61-82)
.
2004
Persistent link: https://www.econbiz.de/10002381087
Saved in:
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