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~person:"Ahn, Jiseon"
~person:"Albers, Sönke"
~person:"Chahal, Hardeep"
~subject:"Markenimage"
~subject:"Willingness to pay"
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Markenimage
Willingness to pay
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Markenführung
18
Customer satisfaction
17
Kundenzufriedenheit
17
Brand image
15
Deutschland
10
Germany
10
Theorie
10
Theory
10
Customer value
9
Dienstleistungsqualität
9
Kundenwert
9
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9
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5
India
5
Indien
5
Innovation
5
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4
Brand loyalty
4
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4
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4
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4
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4
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4
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4
Markenartikel
4
Market research
4
Market segmentation
4
Marketing management
4
Marketingmanagement
4
Marktforschung
4
Marktsegmentierung
4
Master production schedule
4
Online-Marketing
4
Product design
4
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11
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3
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3
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11
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Ahn, Jiseon
Albers, Sönke
Chahal, Hardeep
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Das, Gopal
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Nyadzayo, Munyaradzi W.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Thomson, Matthew
6
Wong, IpKin Anthony
6
Bilgihan, Anil
5
Brodie, Roderick J.
5
Casidy, Riza
5
Civelek, Mustafa Emre
5
Hwang, Jinsoo
5
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Journal of travel and tourism marketing
2
Decision
1
International journal of hospitality management
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of pharmaceutical and healthcare marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing
1
Neue Tarifmodelle im öffentlichen Personennahverkehr : Workshop ; 3. November 2004 in Kassel ; [Verbundworkshop für die deutschen Bundesländer]
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Total quality management & business excellence
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
16
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
3
Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep
;
Dutta, Kamani
;
Rani, Asha
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
Saved in:
4
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
5
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
6
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
7
How trust moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
8
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
9
How perceived risk influences image and loyalty relationship in a tourist destination?dan Indian perspective
Chahal, Hardeep
;
Asha Devi
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
2
,
pp. 100-127
Persistent link: https://www.econbiz.de/10011937892
Saved in:
10
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Saved in:
1
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