Conceptualising and measuring experiential health-care services : role of consumer involvement
Hardeep Chahal, Kamani Dutta and Asha Rani
| Year of publication: |
2022
|
|---|---|
| Authors: | Chahal, Hardeep ; Dutta, Kamani ; Rani, Asha |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 4, p. 579-605
|
| Subject: | Brand equity | Customer experience | Loyalty | Satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-02-2021-0018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336852