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~person:"Ahn, Jiseon"
~person:"Albers, Sönke"
~person:"Gil Saura, Irene"
~subject:"Markenimage"
~subject:"Willingness to pay"
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Search: "Customer relationship management"
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Markenimage
Willingness to pay
Beziehungsmarketing
71
Relationship marketing
71
Consumer behaviour
32
Konsumentenverhalten
32
Customer satisfaction
24
Kundenzufriedenheit
24
Brand management
22
Markenführung
22
Brand image
21
Dienstleistungsqualität
16
Einzelhandel
16
Retail trade
16
Service quality
16
Customer value
15
Kundenwert
15
Theorie
11
Theory
11
Deutschland
10
Germany
10
Innovation
9
Betriebliche Wertschöpfung
7
Brand loyalty
7
Hotel industry
7
Hotellerie
7
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Spain
7
Spanien
7
Supplier relationship management
7
Value creation
7
Customer integration
6
Emotion
6
Kundenintegration
6
Loyalty
6
Brand
5
Brand equity
5
Confidence
5
Information technology
5
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Undetermined
15
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18
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4
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Article in journal
17
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17
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3
Collection of articles of several authors
3
Sammelwerk
3
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English
17
German
5
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Ahn, Jiseon
Albers, Sönke
Gil Saura, Irene
Loureiro, Sandra Maria Correia
16
Han, Heesup
12
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Nyadzayo, Munyaradzi W.
6
Prentice, Catherine
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Thomson, Matthew
6
Wong, IpKin Anthony
6
Bilgihan, Anil
5
Brodie, Roderick J.
5
Casidy, Riza
5
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International journal of hospitality management
2
Journal of travel and tourism marketing
2
The journal of brand management : an international journal
2
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Neue Tarifmodelle im öffentlichen Personennahverkehr : Workshop ; 3. November 2004 in Kassel ; [Verbundworkshop für die deutschen Bundesländer]
1
Service business
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The journal of services marketing
1
Total quality management & business excellence
1
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ECONIS (ZBW)
22
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22
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
4
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
5
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
6
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
7
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
8
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
9
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
10
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
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