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~person:"Ahn, Jiseon"
~person:"Albers, Sönke"
~person:"Leckie, Civilai"
~subject:"Markenimage"
~subject:"Willingness to pay"
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Markenimage
Willingness to pay
Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
20
Markenführung
20
Brand image
15
Customer satisfaction
14
Kundenzufriedenheit
14
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10
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10
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10
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9
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9
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7
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7
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6
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5
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5
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5
Marketingmanagement
5
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5
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4
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4
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4
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4
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4
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4
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4
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Ahn, Jiseon
Albers, Sönke
Leckie, Civilai
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Nyadzayo, Munyaradzi W.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Sreejesh, S.
6
Thomson, Matthew
6
Veloutsou, Cleopatra
6
Wong, IpKin Anthony
6
Bilgihan, Anil
5
Brodie, Roderick J.
5
Casidy, Riza
5
Civelek, Mustafa Emre
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
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Journal of travel and tourism marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of hospitality management
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
Neue Tarifmodelle im öffentlichen Personennahverkehr : Workshop ; 3. November 2004 in Kassel ; [Verbundworkshop für die deutschen Bundesländer]
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
Total quality management & business excellence
1
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ECONIS (ZBW)
16
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
5
Effectiveness of demographic characteristics in understanding Malaysian customers' perceived value of the integrated resort sector
Ahn, Jiseon
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012213327
Saved in:
6
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
7
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
8
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
9
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
10
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
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