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~person:"Ahn, Jiseon"
~person:"Kumar, Vikas"
~subject:"Corporate Social Responsibility"
~subject:"Malaysia"
~subject:"Markenimage"
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Corporate Social Responsibility
Malaysia
Markenimage
Beziehungsmarketing
38
Relationship marketing
38
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
20
Markenführung
20
Brand image
15
Customer satisfaction
11
Kundenzufriedenheit
11
Brand
10
Markenartikel
10
Internet marketing
7
Online-Marketing
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Brand loyalty
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Customer integration
6
Dienstleistungsqualität
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Online retailing
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Online-Handel
6
Service quality
6
Customer value
5
Destination management
5
Destinationsmanagement
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Emotion
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Holiday behaviour
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Kundenwert
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Social web
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Tourism marketing
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Tourismusmarketing
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Urlaubsverhalten
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Confidence
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Corporate social responsibility
4
Gastronomie
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Markentreue
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Online brand communities
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18
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Ahn, Jiseon
Kumar, Vikas
Loureiro, Sandra Maria Correia
17
Han, Heesup
13
Gil Saura, Irene
12
Japutra, Arnold
11
Khan, Imran
11
Hollebeek, Linda D.
10
Pérez, Andrea
10
Rodríguez del Bosque, Ignacio A.
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Ndubisi, Nelson Oly
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Iglesias, Oriol
8
Leckie, Civilai
8
Osman, Zahir
8
Rahman, Zillur
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Prentice, Catherine
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Balqiah, Tengku Ezni
6
Chahal, Hardeep
6
Das, Gopal
6
Fatma, Mobin
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Mattila, Anna S.
6
Molinillo, Sebastian
6
Nor Asiah Omar
6
Nyadzayo, Munyaradzi W.
6
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Journal of travel and tourism marketing
5
Journal of retailing and consumer services
2
Journal of vacation marketing
2
European business review
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of service research
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
Total quality management & business excellence
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ECONIS (ZBW)
18
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
4
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
5
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad
;
Ahn, Jiseon
;
Khan, Imran
;
Shah, Mahmood
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 178-201
Persistent link: https://www.econbiz.de/10014292095
Saved in:
6
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
7
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
8
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
9
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
10
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
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