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~person:"Ahuja, Vandana"
~person:"Al Khasawneh, Mohammad Hamdi"
~subject:"Relationship marketing"
~type:"article"
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Ahuja, Vandana
Al Khasawneh, Mohammad Hamdi
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International journal of management practice : IJMP
1
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Social media marketing and the world of
fashion
: identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Brand community and its impact on brand love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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