Brand community and its impact on brand love and repurchase intention in the fashion industry context
Year of publication: |
2022
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Authors: | Al Khasawneh, Mohammad Hamdi ; Eid, Dana ; Safi, Farah ; Al Sharaideh, Farah ; Abdelkhaleq, Halley ; Qwaider, Leen Abu |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 1/2, p. 88-110
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Subject: | brand community | brand love | emotional attachment | inner self | repurchase intention | social self | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Markenartikel | Brand | Mode | Fashion | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing |
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