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~person:"Ahuja, Vandana"
~person:"Dolen, Willemijn M. van"
~person:"Ruyter, Ko de"
~subject:"Soziales Netzwerk"
~subject:"Web 2.0-Technologien"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Soziales Netzwerk
Web 2.0-Technologien
Social Web
28
Social web
28
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
12
Internet marketing
12
Online-Marketing
12
Relationship marketing
12
Internet
5
Online retailing
5
Online-Handel
5
Web 2.0 technologies
5
E-commerce
4
Electronic Commerce
4
Viral marketing
4
Virales Marketing
4
Brand management
3
Communication
3
Corporate reputation
3
Emotion
3
Firmenimage
3
Kommunikation
3
Markenführung
3
Social media
3
Text
3
Arbeitsgruppe
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Customer satisfaction
2
Ernährungsindustrie
2
Food industry
2
Kundenintegration
2
Kundenzufriedenheit
2
Public relations
2
Social network
2
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Soziale Beziehungen
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7
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Ahuja, Vandana
Dolen, Willemijn M. van
Ruyter, Ko de
Kane, Gerald C.
9
Richter, Alexander
8
Warkentin, Merrill
7
Riemer, Kai
6
Smolnik, Stefan
6
Van Den Bulte, Christophe
6
Carley, Kathleen M.
5
Colladon, Andrea Fronzetti
5
Gloor, Peter A.
5
Katz, Matthew
5
Korzynski, Pawel
5
Li, Yung-Ming
5
Nobre, Helena
5
Palacios Marqués, Daniel
5
Saxton, Gregory D.
5
Singh, Param Vir
5
Stephen, Andrew T.
5
Whinston, Andrew B.
5
Wong, IpKin Anthony
5
Yang, Fiona X.
5
Berezan, Orie
4
Berger, Ron
4
Bilgihan, Anil
4
Buxmann, Peter
4
Chen, Rui
4
Dominic, P. D. D.
4
Fang, Xiao
4
Fernández-Cardador, Pedro
4
Gretzel, Ulrike
4
Grippa, Francesca
4
Guo, Xunhua
4
Hernández-García, Ángel
4
Hinz, Oliver
4
Iglesias-Pradas, Santiago
4
James, Tabitha L.
4
Koch, Michael
4
Krishen, Anjala S.
4
Leonardi, Paul M.
4
Lin, Lien-Fa
4
Lin, Xiaolin
4
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International journal of internet marketing and advertising : IJIMA
1
Journal of business ethics : JOBE
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of service research : JSR
1
Psychology & marketing
1
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ECONIS (ZBW)
7
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7
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1
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
2
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
3
On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
Journal of business ethics : JOBE
118
(
2013
)
4
,
pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
Saved in:
4
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
5
CRM in a Web 2.0 world : using corporate blogs for campaign management
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10009268809
Saved in:
6
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Saved in:
7
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
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