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~person:"Ahuja, Vandana"
~person:"Dwivedi, Yogesh Kumar"
~person:"Spann, Martin"
~person:"Stavins, Joanna"
~subject:"Brand management"
~subject:"Internet"
~subject:"Mobile Business"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Internet
Mobile Business
Consumer behaviour
183
Konsumentenverhalten
183
Payment system
39
Zahlungsverkehr
39
Credit card
26
Kreditkarte
26
Innovation adoption
24
Innovationsakzeptanz
24
Internet marketing
24
Online-Marketing
24
Social Web
23
Social web
23
Bargeldloser Zahlungsverkehr
19
Noncash payments
19
Online retailing
19
Online-Handel
19
Electronic Commerce
18
Preismanagement
18
Pricing strategy
18
Beziehungsmarketing
17
Relationship marketing
17
E-commerce
16
Mobile business
16
Mobile communications
15
Mobilkommunikation
15
USA
15
United States
15
Markenführung
13
Viral marketing
13
Virales Marketing
13
Brand image
12
Consumer credit
12
Markenimage
12
Verbraucherkredit
12
Theorie
11
Theory
11
Innovation diffusion
10
Innovationsdiffusion
10
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Article
34
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32
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32
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2
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English
36
German
1
Author
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Ahuja, Vandana
Dwivedi, Yogesh Kumar
Spann, Martin
Stavins, Joanna
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Ko, Eunju
25
Melewar, T. C.
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Japutra, Arnold
21
Keller, Kevin Lane
20
Wiedmann, Klaus-Peter
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Bauer, Hans H.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Valette-Florence, Pierre
16
Fetscherin, Marc
15
Khan, Imran
15
Kunkel, Thilo
15
Shimul, Anwar Sadat
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Liébana-Cabanillas, Francisco
14
Martínez-López, Francisco J.
14
Park, Jungkun
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Vrontis, Demetris
14
Christodoulides, George
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Sreejesh, S.
13
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IGI Global
1
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International journal of electronic business : IJEB
3
Journal of business research : JBR
3
International journal of Indian culture and business management
2
International journal of bank marketing
2
International journal of management practice : IJMP
2
Journal of retailing and consumer services
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Digitalisierung der Unternehmen
1
Electronic government : EG; an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of service research
1
Journal of strategic marketing
1
Metamorphosis : a journal of management research
1
Operations management research : OMR ; advancing practice through theory
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
37
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37
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1
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
6
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers : insights from an emerging market
Chadha, Priyanka
;
Gera, Rajat
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
17
(
2022
)
1
,
pp. 87-107
Persistent link: https://www.econbiz.de/10012798934
Saved in:
9
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
10
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
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