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~person:"Ahuja, Vandana"
~person:"Dwivedi, Yogesh Kumar"
~person:"Stavins, Joanna"
~subject:"Markenführung"
~subject:"Mobile Business"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Mobile Business
Consumer behaviour
142
Konsumentenverhalten
142
Payment system
39
Zahlungsverkehr
39
Credit card
26
Kreditkarte
26
Innovation adoption
23
Innovationsakzeptanz
23
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21
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E-commerce
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Mobilkommunikation
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Brand image
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Markenimage
11
Innovation diffusion
10
Innovationsdiffusion
10
Viral marketing
10
Virales Marketing
10
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8
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8
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8
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Ahuja, Vandana
Dwivedi, Yogesh Kumar
Stavins, Joanna
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Ko, Eunju
25
Melewar, T. C.
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Japutra, Arnold
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
15
Kunkel, Thilo
15
Shimul, Anwar Sadat
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Liébana-Cabanillas, Francisco
14
Martínez-López, Francisco J.
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Park, Jungkun
13
Romaniuk, Jenni
13
Septianto, Felix
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Burmann, Christoph
12
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Journal of business research : JBR
3
International journal of Indian culture and business management
2
International journal of bank marketing
2
International journal of electronic business : IJEB
2
International journal of management practice : IJMP
2
Journal of retailing and consumer services
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of internet commerce
1
Journal of strategic marketing
1
Operations management research : OMR ; advancing practice through theory
1
Technological forecasting & social change : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
26
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1
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
6
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
10
Consumer adoption of mobile payment services during COVID-19 : extending meta-UTAUT with perceived severity and self-efficacy
Upadhyay, Nitin
;
Upadhyay, Shalini
;
Abed, Salma S.
; …
- In:
International journal of bank marketing
40
(
2022
)
5
,
pp. 960-991
Persistent link: https://www.econbiz.de/10013396452
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