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~person:"Ahuja, Vandana"
~person:"Swoboda, Bernhard"
~subject:"Relationship marketing"
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Social media marketing and the world of
fashion
: identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Retaining or returning? : some insights for a better understanding of return behaviour
Foscht, Thomas
;
Ernstreiter, Karin
;
Maloles, Cesar
; …
- In:
International journal of retail & distribution management
41
(
2013
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10009725789
Saved in:
3
Das Kundenalter als Einflussfaktor auf den Erfolg von Kundenbeziehungen im Handel : Analyse direkter und moderierender Effekte im Textileinzelhandel
Angerer, Thomas
;
Foscht, Thomas
;
Swoboda, Bernhard
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 397-417
Persistent link: https://www.econbiz.de/10003425802
Saved in:
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