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~person:"Ahuja, Vandana"
~person:"Vazquez, Delia"
~subject:"Relationship marketing"
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Ahuja, Vandana
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International journal of business and globalisation : IJBG
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Social media marketing and the world of
fashion
: identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Investigating Chinese audience-consumer responses towards TV character-based
fashion
related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
3
Simulating attachment to pure-play
fashion
retailers
Ashman, Rachel
;
Vazquez, Delia
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 975-996
Persistent link: https://www.econbiz.de/10009672347
Saved in:
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