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~person:"Ahuja, Vandana"
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Ahuja, Vandana
Choi, Tsan-Ming
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Handbook of research on IoT, digital transformation, and the future of global marketing
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International journal of management practice : IJMP
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Social media marketing and the world of
fashion
: identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
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2
Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption
Alavi, Shirin
;
Ahuja, Vandana
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012816096
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