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~person:"Ahuvia, Aaron"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
7
Konsumentenverhalten
7
Brand
5
Markenartikel
5
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Brand love
3
Emotion
3
Markenimage
3
Relationship marketing
3
Animals
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
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Confidence
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Economic psychology
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Interpersonal relationship
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Love
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Messung
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Personality psychology
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Persönlichkeitspsychologie
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Psychological ownership
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Psychologie
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Psychology
1
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Self-brand integration
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Service brand
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Soziale Beziehungen
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Ahuvia, Aaron
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
100
Mattila, Anna S.
96
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
81
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Nayga, Rodolfo M.
66
Loureiro, Sandra Maria Correia
65
Septianto, Felix
65
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
48
Hollebeek, Linda D.
47
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Marketing letters : a journal of research in marketing
2
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of business research : JBR
1
Journal of service management
1
The Cambridge handbook of psychology and economic behaviour
1
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ECONIS (ZBW)
7
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1
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
2
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
3
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
4
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
5
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
6
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Saved in:
7
Wealth, consumption and happiness
Ahuvia, Aaron
- In:
The Cambridge handbook of psychology and economic behaviour
,
(pp. 199-226)
.
2008
Persistent link: https://www.econbiz.de/10003765595
Saved in:
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