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~person:"Ai, Chi-Han"
~person:"Bourgeon-Renault, Dominique"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
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Consumer behaviour
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Ai, Chi-Han
Bourgeon-Renault, Dominique
Schmitt, Bernd
7
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5
Jahn, Steffen
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Nufer, Gerd
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International journal of arts management
1
Revue française du marketing
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism review
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ECONIS (ZBW)
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Experiential quality, experiential relationship quality and future experiential intentions in the Macau gaming industry
Wu, Hung-Che
;
Ai, Chi-Han
;
Chang, Ya-Yuan
;
Wang, De-Quan
; …
- In:
Tourism review
77
(
2022
)
1
,
pp. 177-189
Persistent link: https://www.econbiz.de/10012939656
Saved in:
2
A study of festival switching intentions, festival satisfaction, festival image, festival affective impacts, and festival quality
Wu, Hung-Che
;
Ai, Chi-Han
- In:
Tourism and hospitality research : the surrey quarterly …
16
(
2016
)
4
,
pp. 359-384
Persistent link: https://www.econbiz.de/10011628909
Saved in:
3
Impact of mediation devices on the museum visit experience and on visitors' behavioural intentions
Jarrier, Elodie
;
Bourgeon-Renault, Dominique
- In:
International journal of arts management
15
(
2012/13
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10009661421
Saved in:
4
Marketing expérientiel et analyse des logiques de consommation du spectacle sportif
Bourgeon-Renault, Dominique
;
Bouchet, Patrick
- In:
Revue française du marketing
212
(
2007
),
pp. 87-104
Persistent link: https://www.econbiz.de/10003483821
Saved in:
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