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~person:"Aiello, Gaetano"
~person:"Herz, Marc"
~person:"Russell, Dale"
~subject:"Creativity"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Search: subject:"Ursprungsregeln"
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Creativity
Konsumentenverhalten
Rules of origin
7
Ursprungsregeln
7
Consumer behaviour
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Brand management
3
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country of origin
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Aiello, Gaetano
Herz, Marc
Russell, Dale
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Hong, Sung-tai
3
Phau, Ian
3
Vescovi, Tiziano
3
Ahmed, Sadrudin A.
2
Astous, Alain d'
2
Balabanis, George
2
Carneiro, Jorge Manoel Teixeira
2
Cheah, Isaac
2
Checchinato, Francesca
2
De Nisco, Alessandro
2
Deb, Madhurima
2
Dinnie, Keith
2
Disegna, Marta
2
Dmitrovič, Tanja
2
Donvito, Raffaele
2
Felix, Reto
2
Guina, Fernanda de Tavares Canto
2
Harzing, Anne-Wil
2
Josiassen, Alexander
2
Lee, Sangwon
2
Lee, Wei-Na
2
Mainolfi, Giada
2
Mandler, Timo
2
Marino, Vittoria
2
Russell, Cristel
2
Saldivar, Roberto
2
Seidenfuss, Kai-Uwe
2
Tjiptono, Fandy
2
Tseng, Ting-Hsiang
2
Tung, Rosalie Lam
2
Vida, Irena
2
Zolfagharian, Mohammadali
2
Aali, Abdulrahman Yousef al-
1
Abdolvand, Mohammad Ali
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Marketing letters : a journal of research in marketing
2
International marketing review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
2
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
Saved in:
5
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
6
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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