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~person:"Akaka, Melissa Archpru"
~person:"Cuthbertson, Richard W."
~subject:"Betriebliche Wertschöpfung"
~subject:"Relationship marketing"
~subject:"Resource-based view"
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Search: subject_exact:"Service-Dominant Logic"
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Betriebliche Wertschöpfung
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Service-Dominant Logic
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13
Marketing theory
7
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7
Value creation
6
service-dominant logic
5
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4
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value cocreation
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Akaka, Melissa Archpru
Cuthbertson, Richard W.
Vargo, Stephen L.
21
Lusch, Robert F.
16
Edvardsson, Bo
10
Grönroos, Christian
6
Hughes, Tim
5
Ng, Irene
5
Corsaro, Daniela
4
Drengner, Jan
4
Helkkula, Anu
4
Hilton, Toni
4
Horbel, Chris
4
Löbler, Helge
4
Ranjan, Kumar Rakesh
4
Skålén, Per
4
Tronvoll, Bård
4
Woratschek, Herbert
4
Alexander Joseph Ibnu Wibowo
3
Alves, Helena
3
Baglieri, Enzo
3
Balaji, M. S.
3
Blaschke, Michael
3
Busser, James A.
3
Dahl, Andrew J.
3
Frow, Pennie
3
Gummerus, Johanna
3
Jaakkola, Elina
3
Jacob, Frank
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Kaartemo, Valtteri
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Kowalkowski, Christian
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Kuusela, Hannu
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Maull, Roger
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Mele, Cristina
3
Parida, Vinit
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Payne, Adrian
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Read, Stuart
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An SME perspective
1
Information systems and e-business management : ISeB
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Journal of business research : JBR
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Journal of international marketing
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Journal of service management
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Journal of strategic marketing
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The journal of services marketing
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ECONIS (ZBW)
7
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1
Digital services and competitive advantage : strengthening the links between RBV, KBV, and innovation
Cuthbertson, Richard W.
;
Furseth, Peder Inge
- In:
Journal of business research : JBR
152
(
2022
),
pp. 168-176
Persistent link: https://www.econbiz.de/10013493969
Saved in:
2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
4
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
5
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
6
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
7
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
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