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~person:"Akaka, Melissa Archpru"
~subject:"Multinationales Unternehmen"
~subject:"Service-Dominant Logic"
~type:"article"
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Multinationales Unternehmen
Service-Dominant Logic
Betriebliche Wertschöpfung
8
Value creation
8
Service-dominant logic
6
Customer integration
4
Kundenintegration
4
Beziehungsmarketing
3
Dienstleistung
3
Dienstleistungsmarketing
3
Marketing theory
3
Marketingtheorie
3
Relationship marketing
3
Services
3
Services marketing
3
Business network
2
Consumer behaviour
2
Dienstleistungssektor
2
Innovation
2
Institutions
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Service industry
2
Unternehmensnetzwerk
2
Value co-creation
2
service-dominant logic
2
Business start-up
1
Co-creation
1
Communities
1
Consumer culture
1
Consumer culture theory
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Consumption journey
1
Consumption theory
1
Context
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Customer journey
1
Customer service
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Dienstleistungsmanagement
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Entrepreneurship
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Akaka, Melissa Archpru
Vargo, Stephen L.
16
Lusch, Robert F.
11
Mudambi, Ram
9
Edvardsson, Bo
8
Pedersen, Torben
8
Pavida Pananond
7
Strange, Roger
7
Buckley, Peter J.
6
Gereffi, Gary
5
Grönroos, Christian
5
Hughes, Tim
5
Petersen, Bent
5
De Marchi, Valentina
4
Giovannetti, Giorgia
4
Hilton, Toni
4
Löbler, Helge
4
Marvasi, Enrico
4
Narula, Rajneesh
4
Nell, Phillip C.
4
Ng, Irene
4
Pietrobelli, Carlo
4
Ranjan, Kumar Rakesh
4
Rungi, Armando
4
Sinkovics, Noemi
4
Sinkovics, Rudolf R.
4
Skålén, Per
4
Tronvoll, Bård
4
Verbeke, Alain
4
Woratschek, Herbert
4
Alvstam, Claes-Göran
3
Ambos, Björn
3
Asmussen, Christian Geisler
3
Balaji, M. S.
3
Belussi, Fiorenza
3
Busser, James A.
3
Campling, Liam
3
Choksy, Umair Shafi
3
Corsaro, Daniela
3
Dahl, Andrew J.
3
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An SME perspective
1
Information systems and e-business management : ISeB
1
Journal of international marketing
1
Journal of service management
1
Journal of strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
4
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
5
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
6
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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