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~person:"Aksoy, Lerzan"
~person:"Gil Saura, Irene"
~subject:"Beziehungsmarketing"
~subject:"Customer loyalty"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Customer loyalty
Relationship marketing
21
Consumer behaviour
19
Konsumentenverhalten
19
Customer satisfaction
11
Kundenzufriedenheit
11
Loyalty
8
Brand image
6
Brand management
6
Einzelhandel
6
Markenführung
6
Markenimage
6
Retail trade
6
Satisfaction
5
loyalty
5
Brand loyalty
4
Croatia
4
Hotel industry
4
Hotellerie
4
Share of wallet
4
Brand equity
3
Dienstleistungsqualität
3
Innovation
3
Perceived quality
3
Service quality
3
Spain
3
Spanien
3
Structural equation model
3
Strukturgleichungsmodell
3
Consumer behavior
2
Customer retention
2
Customer value
2
Image
2
Information technology
2
Informationstechnik
2
Kroatien
2
Kundenbindung
2
Kundenwert
2
Marketing management
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English
21
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Aksoy, Lerzan
Gil Saura, Irene
Han, Heesup
32
Prentice, Catherine
15
Tanford, Sarah
14
Mattila, Anna S.
13
Rennhak, Carsten
12
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Wong, IpKin Anthony
11
Bilgihan, Anil
10
Rather, Raouf Ahmad
10
Kim, Wansoo
9
Loureiro, Sandra Maria Correia
9
Raab, Carola
9
Zolfaghari, Saeed
9
Hyun, Sunghyup Sean
8
Japutra, Arnold
8
Keiningham, Timothy
8
Khan, Imran
8
Makanyeza, Charles
8
Molinillo, Sebastian
8
Palmatier, Robert W.
8
Rubio Benito, Natalia
8
Bang, Nguyen
7
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Meyer-Waarden, Lars
7
Rahman, Zillur
7
Ramaseshan, B.
7
Roberts-Lombard, Mornay
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Šerić, Maja
7
Ahn, Jiseon
6
Al-Hawary, Sulieman Ibraheem Shelash
6
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Journal of service management
3
International journal of hospitality management
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Service business
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ECONIS (ZBW)
21
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1
Does sustainability drive to create store equity? : a proposal through image, quality and
loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
2
Loyalty
in high-quality hotels of Croatia : from marketing initiatives to customer brand
loyalty
creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
3
Does
loyalty
span domains? : examining the relationship between consumer
loyalty
, other loyalties and happiness
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
Saved in:
4
The practitioners' path to customer
loyalty
: memorable experiences or frictionless experiences?
Williams, Luke
;
Buoye, Alexander
;
Keiningham, Timothy
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305912
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Strengthening relational ties and building
loyalty
through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
From retail innovation and image to
loyalty
: moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
8
E-
loyalty
formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
9
The causal relationship between store equity and
loyalty
: testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
10
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
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