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~person:"Aksoy, Nilsah Cavdar"
~person:"Brunner, Christian Boris"
~person:"Carpentier, Marieke"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
HR marketing
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8
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7
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5
Arbeitsverhalten
4
Work behaviour
4
Corporate reputation
3
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Dual-process theory
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Aksoy, Nilsah Cavdar
Brunner, Christian Boris
Carpentier, Marieke
Kenning, Peter
King, Ceridwyn
Burmann, Christoph
6
Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
2
Gilani, Hasan
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
Lievens, Filip
2
Rampl, Linn Viktoria
2
Roj, Manuel
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Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
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Wolf, Antje
2
Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
Anselmsson, Johan
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Asree, Susita
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Azam, Muhammad
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Bader, Benjamin
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Bagozzi, Richard P.
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Benraïss-Noailles, Laïla
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Bhatt, Prachi
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Binu Raj, Asha
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Boden, Christiane
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Boukis, Achilleas
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Brast, Christoph
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Burin, C.
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Buyens, Dirk
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Büttner, Marion
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European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of vocational behavior
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
2
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
3
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
4
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
5
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
6
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
7
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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