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~person:"Akturk, M. Serkan"
~person:"Blazquez Cano, Marta"
~person:"Fulgoni, Gian M."
~person:"Kurze, Katharina"
~subject:"Einzelhandel"
~subject:"Retail marketing"
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Search: subject_exact:"Multi-channel marketing"
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Einzelhandel
Retail marketing
Multichannel strategy
7
Multikanalvertrieb
7
Retail trade
5
Online retailing
4
Online-Handel
4
Beziehungsmarketing
3
Relationship marketing
3
USA
3
United States
3
Consumer behaviour
2
Distribution channel
2
Handelsmarketing
2
Konsumentenverhalten
2
Ladengestaltung
2
Store design
2
Vertriebsweg
2
Channel integration
1
Consumer returns
1
Customer analysis
1
Customer service
1
Customer-experience
1
Design
1
Dienstleistungsqualität
1
Fashion
1
Kaufentscheidung
1
Kundenanalyse
1
Kundenservice
1
Lieferkette
1
Mobile Marketing
1
Mobile marketing
1
Mode
1
Omnichannel
1
Omnichannel retailing
1
Purchase decision
1
Retail store
1
Service quality
1
Ship-to-store
1
Supply chain
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English
6
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Akturk, M. Serkan
Blazquez Cano, Marta
Fulgoni, Gian M.
Kurze, Katharina
Gao, Fei
6
Hübner, Alexander
4
Piotrowicz, Wojciech
4
Quach, Sara
4
Rudolph, Thomas
4
Su, Xuanming
4
Wollenburg, Johannes
4
Alexander, Bethan
3
Barari, Mojtaba
3
Brunner, Felix
3
Cuthbertson, Richard
3
Gallino, Santiago
3
Holzapfel, Andreas
3
Thaichon, Park
3
Acquila-Natale, Emiliano
2
Arora, Vibha
2
Basu, Preetam
2
Beck, Norbert
2
Bell, David R.
2
Cui, Shiliang
2
Fleer, Jessica
2
Gehrckens, H. Mathias
2
He, Yi
2
Heinemann, Gerrit
2
Karjaluoto, Heikki
2
Ketzenberg, Michael
2
Kumar, Akhilesh
2
Lazaris, Chris
2
Li, Zonghuo
2
Mandal, Prasenjit
2
Mishra, Sita
2
Moreno, Antonio
2
Moudrý, Dann Vit
2
Mukhopadhyay, Sandip
2
Platt, Ramona
2
Rittinger, Sebastian
2
Saarijärvi, Hannu
2
Saha, Kushal
2
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Arbeitspapier
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of advertising research
1
Journal of operations management
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
Saved in:
2
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
3
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
4
Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan
;
Ketzenberg, Michael
;
Heim, Gregory R.
- In:
Journal of operations management
61
(
2018
),
pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
Saved in:
5
Enhancing multi-channel retail quality through cross-channel services
Kurze, Katharina
;
Kirchgeorg, Manfred
-
2017
Persistent link: https://www.econbiz.de/10011873927
Saved in:
6
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
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