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~person:"Albrecht, Carmen-Maria"
~person:"Baresova, Petra"
~person:"Beatty, Susan F."
~person:"Varan, Duane"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
5
Interaktive Medien
5
E-commerce
2
Electronic Commerce
2
Fernsehwerbung
2
Television advertising
2
Advertising effects
1
Australia
1
Australien
1
Beziehungsmarketing
1
Causal attribution
1
Competition
1
Consumer behaviour
1
Customer satisfaction
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Customer-employee interaction
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Dienstleistungsqualität
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Digital media
1
Digitale Medien
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Einzelhandel
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Großbritannien
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1
Hochschule
1
Interaction environment
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Media usage
1
Mediennutzung
1
OpenTV
1
Positive and negative interactional service experience
1
Relationship marketing
1
Retail trade
1
Salespeople
1
Service quality
1
Students
1
Studierende
1
United Kingdom
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Article in journal
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Albrecht, Carmen-Maria
Baresova, Petra
Beatty, Susan F.
Varan, Duane
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
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1
Baldus, Andrea
1
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1
Baron, Shawn D.
1
Becker, Jan U.
1
Benbasat, Izak
1
Berry, Leonard L.
1
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Journal of advertising research
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service management
1
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ECONIS (ZBW)
5
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
3
The IDM national student competition 2010 - 2011
Naffa, Suha
;
Jameson, Jean
;
Baresova, Petra
;
Johns, Chris
; …
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
3
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009490028
Saved in:
4
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
5
A typology of roles for avatars in online retailing
MacGoldrick, Peter J.
;
Keeling, Kathleen A.
;
Beatty, …
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
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