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~person:"Aleti, Torgeir"
~person:"Binney, Wayne"
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Social Marketing
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Social marketing
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Aleti, Torgeir
Binney, Wayne
Cornelissen, Gert
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Brennan, Linda
26
Gordon, Ross
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Lee, Nancy R.
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Dietrich, Timo
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French, Jeff
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Lefebvre, R. Craig
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Andreasen, Alan R.
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Eagle, Lynne C.
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Murphy, Maurice
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Nguyen, Dang
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Social marketing and behaviour change : models, theory and applications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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MO
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ECONIS (ZBW)
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Positive Cueing : Promoting Sustainable Consumer Behavior By Cueing Common Environmental Behaviors as Environmental
Cornelissen, Gert
-
2014
People frequently fail to see themselves as environmentally-conscious consumers; one reason for this is that they are oftentimes prone to dismissing their more common ecological behaviors (e.g., avoid littering) as non-diagnostic for that particular self-image. The cueing of commonly performed...
Persistent link: https://www.econbiz.de/10012709594
Saved in:
2
Social marketing and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
3
Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
Saved in:
4
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
5
Multi-theory models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 181-198)
.
2014
Persistent link: https://www.econbiz.de/10010477256
Saved in:
6
Socio-cultural ecological models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 121-147)
.
2014
Persistent link: https://www.econbiz.de/10010477271
Saved in:
7
Emotional models (affective models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 79-108)
.
2014
Persistent link: https://www.econbiz.de/10010477280
Saved in:
8
Behavioural models (conative models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 41-65)
.
2014
Persistent link: https://www.econbiz.de/10010477308
Saved in:
9
Rational economic models (cognitive models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 17-28)
.
2014
Persistent link: https://www.econbiz.de/10010477315
Saved in:
10
Theories and their uses in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 7-14)
.
2014
Persistent link: https://www.econbiz.de/10010477319
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