Theories and their uses in social marketing
Year of publication: |
2014
|
---|---|
Authors: | Brennan, Linda ; Binney, Wayne ; Parker, Lukas ; Aleti, Torgeir ; Nguyen, Dang |
Published in: |
Social marketing and behaviour change : models, theory and applications. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78254-814-9. - 2014, p. 7-14
|
Subject: | Social Marketing | Social marketing | Theorie | Theory |
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