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~person:"Alexandris, K."
~person:"Alfarhan, Usamah F."
~person:"Leisch, Friedrich"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marktsegmentierung
Market segmentation
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Marketingmanagement
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Alexandris, K.
Alfarhan, Usamah F.
Leisch, Friedrich
Chawla, Deepak
2
Dolnicar, Sara
2
Piersma, Nanda
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Weinstein, Art
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European Sport management quarterly : ESMQ
1
Marketing letters : a journal of research in marketing
1
Review of international business and strategy
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
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2
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
3
Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.
;
Tsiotsou, Rodoula H.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
Saved in:
4
Selective marketing for environmentally sustainable tourism
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003709965
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