Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Year of publication: |
2012
|
---|---|
Authors: | Alexandris, K. ; Tsiotsou, Rodoula H. |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 12.2012, 1, p. 65-81
|
Subject: | Sportveranstaltung | Sport event | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Griechenland | Greece |
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