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~person:"Alexandris, K."
~person:"Alfarhan, Usamah F."
~subject:"Marketing management"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marketing management
Marktsegmentierung
Market segmentation
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Zielgruppe
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1
Advertising media types
1
Behavioral segmentation
1
Benefit segmentation
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Conditional probabilistic approach
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Destination marketing
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Football
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Fußball
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Geographic segmentation
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Greece
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International tourism
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International tourism segmentation strategies
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Internationaler Tourismus
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Konsumentenverhalten
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Marketingmanagement
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Alexandris, K.
Alfarhan, Usamah F.
Singh, Ramendra
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European Sport management quarterly : ESMQ
1
Review of international business and strategy
1
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ECONIS (ZBW)
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
2
Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.
;
Tsiotsou, Rodoula H.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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