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~person:"Alexandris, K."
~person:"Alfarhan, Usamah F."
~subject:"Marktsegmentierung"
~subject:"Target group"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marktsegmentierung
Target group
Market segmentation
2
Zielgruppe
2
Advertising
1
Advertising media types
1
Behavioral segmentation
1
Benefit segmentation
1
Conditional probabilistic approach
1
Consumer behaviour
1
Destination marketing
1
Football
1
Fußball
1
Geographic segmentation
1
Greece
1
Griechenland
1
International tourism
1
International tourism segmentation strategies
1
Internationaler Tourismus
1
Konsumentenverhalten
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Lifestyle segmentation
1
Marketing management
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Marketingmanagement
1
Sport event
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Sportveranstaltung
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Tourism marketing
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Tourismusmarketing
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Alexandris, K.
Alfarhan, Usamah F.
Hudders, Liselot
10
Bakir, Aysen
8
Hanna, Rema
8
Olken, Benjamin A.
8
Singh, Ramendra
8
Buijzen, Moniek
7
Rozendaal, Esther
6
Banerjee, Abhijit V.
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
De Jans, Steffi
5
Ebbes, Peter
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Gupta, Shruti
5
Karlan, Dean
5
Pelsmacker, Patrick de
5
Puntoni, Stefano
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Reijmersdal, Eva A. van
5
Sapi, Geza
5
Thuysbaert, Bram
5
An, Soontae
4
Coffey, Amy Jo
4
Herstatt, Cornelius
4
Komppula, Raija
4
Nairn, Agnès
4
Pepall, Lynne
4
Rundle-Thiele, Sharyn
4
Soni, Pavleen
4
Van de Sompel, Dieneke
4
Agarwal, Nivedita
3
Bagozzi, Richard P.
3
Barber, Nelson
3
Bauer, Hans H.
3
Carpenter, Jason M.
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Chakrabarti, Ronika
3
Coady, David P.
3
Dalsace, Frédéric
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Dolnicar, Sara
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Dupas, Pascaline
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European Sport management quarterly : ESMQ
1
Review of international business and strategy
1
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ECONIS (ZBW)
2
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
2
Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.
;
Tsiotsou, Rodoula H.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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