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~person:"Alexandris, K."
~person:"Alfarhan, Usamah F."
~subject:"Marktsegmentierung"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marktsegmentierung
Werbung
Market segmentation
2
Target group
2
Zielgruppe
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Advertising
1
Advertising media types
1
Behavioral segmentation
1
Benefit segmentation
1
Conditional probabilistic approach
1
Consumer behaviour
1
Destination marketing
1
Football
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Fußball
1
Geographic segmentation
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Greece
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Griechenland
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International tourism
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International tourism segmentation strategies
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Internationaler Tourismus
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Konsumentenverhalten
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Lifestyle segmentation
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Marketing management
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Marketingmanagement
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Sport event
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Alexandris, K.
Alfarhan, Usamah F.
Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Rozendaal, Esther
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
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Puntoni, Stefano
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Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
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An, Soontae
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Cassia, Fabio
3
Galeotti, Andrea
3
Moraga-González, José Luis
3
Nicolini, Valentina
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Reiff, Joseph
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Stafford, Marla Royne
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Vanwesenbeeck, Ini
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Acquisti, Alessandro
2
Burguet, Roberto
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Castonguay, Jessica
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Cauberghe, Verolien
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Chawla, Deepak
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Dolnicar, Sara
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Evans, Nathaniel J.
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Haugen, Atle
2
Hefti, Andreas
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Holiday, Steven
2
Hooge, Ilona E. de
2
Hoy, Mariea Grubbs
2
Jiang, Baojun
2
Kowalczyk, Christine M.
2
Leisch, Friedrich
2
Liu, Shuo
2
Moons, Ingrid
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Nelson, Michelle R.
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European Sport management quarterly : ESMQ
1
Review of international business and strategy
1
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ECONIS (ZBW)
2
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
2
Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.
;
Tsiotsou, Rodoula H.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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