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~person:"Alexandris, Kostas"
~person:"Grohs, Reinhard"
~subject:"Werbewirkung"
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Werbewirkung
Sponsoring
14
Sponsorship
14
Brand image
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
7
Sportmarketing
7
Sports marketing
7
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Psychology of advertising
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Alexandris, Kostas
Grohs, Reinhard
Woisetschläger, David
8
Marwitz, Christian
6
Nufer, Gerd
6
Breuer, Christoph
5
Mazodier, Marc
5
Backhaus, Christof
4
Boerman, Sophie C.
4
Carrillat, François A.
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Dreisbach, Jan
4
Dudzik, Thade
4
Rumpf, Christopher
4
Astous, Alain d'
3
Evans, Nathaniel J.
3
Gröppel-Klein, Andrea
3
Huh, Jisu
3
Leng, Ho Keat
3
Nitschke, Axel
3
Quester, Pascale
3
Reijmersdal, Eva A. van
3
Chandon, Jean-Louis
2
Chatrath, Stefan
2
Cianfrone, Beth A.
2
Dees, Windy
2
Deitz, George D.
2
Feng, Yang
2
Flöter, Thomas
2
Herrmann, Jean-Luc
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Huber, Frank
2
Hudders, Liselot
2
Kacha, Mathieu
2
Kwak, Dae Hee
2
Lacey, Russell
2
McDaniel, Stephen R.
2
Neijens, Peter C.
2
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2
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
3
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
4
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
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