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~person:"Alexandris, Kostas"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Sport event"
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Brand image
Markenführung
Sport event
Beziehungsmarketing
2
Big event
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Event marketing
2
Event-Marketing
2
Großveranstaltung
2
Relationship marketing
2
Sport
2
Sport event personality
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Sports
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Sportveranstaltung
2
Consumer behaviour
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Event involvement
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Event loyalty
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Konsumentenverhalten
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Loyalty intentions
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Markenimage
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Mountain running races
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Niederlande
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Alexandris, Kostas
Nufer, Gerd
10
Fairley, Sheranne
8
Drengner, Jan
6
Scheinbaum, Angeline Close
6
Schmitt, Bernd
6
Lacey, Russell
5
Zanger, Cornelia
4
Bauer, Hans H.
3
Bär, Sören
3
Dias, Álvaro Lopes
3
Filo, Kevin
3
Finney, R. Zachary
3
Funk, Daniel C.
3
Gedenk, Karen
3
Hermanns, Arnold
3
Jahn, Steffen
3
Kwiatkowski, Grzegorz
3
Neslin, Scott A.
3
O'Brien, Danny
3
Schnitzer, Martin
3
Wong, IpKin Anthony
3
Altschwager, Teagan
2
Atwal, Glyn
2
Bagusat, Ariane
2
Beig, Faseeh Amin
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Berndt, Adele
2
Boo, Soyoung
2
Brakus, J. Joško
2
Burmann, Christoph
2
Busser, James A.
2
Conduit, Jodie
2
Dolasinski, Mary Jo
2
Drees, Norbert
2
Gaus, Hansjoerg
2
Gaus, Hansjörg
2
Goodman, Steve
2
Hall, Colin Michael
2
Hanstad, Dag Vidar
2
Heere, Bob
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International journal of event and festival management
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
2
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Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
2
Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas
- In:
International journal of event and festival management
7
(
2016
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
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