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~person:"Alfarhan, Usamah F."
~person:"Alves Gomes, Miguel"
~person:"Weinstein, Art"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marktsegmentierung
Market segmentation
4
Target group
4
Zielgruppe
4
Marketing management
3
Marketingmanagement
3
B-to-B-Marketing
2
Business-to-business marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
business markets
2
Advertising
1
Advertising media types
1
B2B models
1
Behavioral segmentation
1
Benefit segmentation
1
Beziehungsmarketing
1
Conditional probabilistic approach
1
Consumer behaviour
1
Customer relationship management
1
Customer segmentation
1
Customer targeting
1
Data protection
1
Datenschutz
1
Destination marketing
1
E-commerce
1
Electronic Commerce
1
Erfolgsfaktor
1
Feature engineering
1
Geographic segmentation
1
High technology
1
Hochtechnologie
1
International tourism
1
International tourism segmentation strategies
1
Internationaler Tourismus
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Konsumentenverhalten
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Lifestyle segmentation
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RFM-analysis
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Relationship marketing
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Aufsatz in Zeitschrift
Working Paper
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Alfarhan, Usamah F.
Alves Gomes, Miguel
Weinstein, Art
Chawla, Deepak
2
Dolnicar, Sara
2
Leisch, Friedrich
2
Piersma, Nanda
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Allenby, Greg
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barry, Thomas E.
1
Bastian, Iryna
1
Basu, Rituparna
1
Batchelor, Alex
1
Bauer, Erich
1
Bauer, Hans H.
1
Behzadian, Majid
1
Berenguer Contrí, Gloria
1
Berné, Carmen
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Birk, Matthias M.
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Journal of strategic marketing
2
Information systems and e-business management : ISeB
1
Review of international business and strategy
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ECONIS (ZBW)
4
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1
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
2
Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
3
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
4
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
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