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~person:"Alizadeh, Ali"
~person:"Bauer, Christine"
~person:"Gupta, Sunil"
~person:"Roy, Souvik"
~subject:"Marktforschung"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Marktforschung
Online-Marketing
Mobile Anwendung
7
Mobile application
7
Internet marketing
6
Consumer behaviour
3
Konsumentenverhalten
3
Mobile phone
3
Mobiltelefon
3
Anwendungssoftware
2
Application software
2
Beziehungsmarketing
2
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2
Mobile business
2
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2
Adaptive advertising
1
Advertising
1
App Attachment
1
App attachment
1
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1
App-Self Connection
1
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1
Brand Attachment
1
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1
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1
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Alizadeh, Ali
Bauer, Christine
Gupta, Sunil
Roy, Souvik
Michaelidou, Nina
3
Moro, Sérgio
3
Ramos, Ricardo F.
3
Rita, Paulo
3
Stocchi, Lara
3
Bapna, Ravi
2
Chung, Henry F. L.
2
Cui, Xuebin
2
Ghose, Anindya
2
Law, Chun Hung Roberts
2
Li, Sali
2
Pourazad, Naser
2
Sung, Eunyoung
2
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1
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1
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1
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1
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1
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1
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1
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1
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Ataman, M. Berk
1
Au, Yoris A.
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Axcell, Shana
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Baek, Tae Hyun
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business information systems : IJBIS
1
Journal of internet commerce
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
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ECONIS (ZBW)
6
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1
Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik
;
Kesharwani, Ankit
;
Gupta, Ashish
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
Saved in:
2
Antecedents and consequences to app engagement among young consumers in India
Roy, Souvik
;
Mandal, Santanu
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 337-359
Persistent link: https://www.econbiz.de/10012199310
Saved in:
3
Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash
;
Alizadeh, Ali
;
Quach, Sara
;
Hamelin, Nicolas
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
Saved in:
4
Location-based advertising on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Saved in:
5
App schlägt Anzeige
Gupta, Sunil
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10009722356
Saved in:
6
For mobile devices, think apps, not ads
Gupta, Sunil
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009724081
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