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~person:"Allan, David"
~person:"Berry, Christopher"
~person:"Hennig-Thurau, Thorsten"
~person:"Ku, Hsuan-Hsuan"
~subject:"Brand image"
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Brand image
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8
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6
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4
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Allan, David
Berry, Christopher
Hennig-Thurau, Thorsten
Ku, Hsuan-Hsuan
Groenen, Patrick J. F.
3
Kagie, Martijn
3
Elste, Rainer
2
Shin, Hyun-Sin
2
Wezel, Michiel van
2
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1
Cilingir, Zuhal
1
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1
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1
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1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of product & brand management
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ECONIS (ZBW)
6
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1
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
3
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
4
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
5
"Word-of-mouse" : why consumers listen to each other on the internet
Hennig-Thurau, Thorsten
- In:
Yearbook of marketing and consumer research
3
(
2005
),
pp. 37-58
Persistent link: https://www.econbiz.de/10003256517
Saved in:
6
"Word-of-Mouse" : warum Kunden anderen Kunden im Internet zuhören
Hennig-Thurau, Thorsten
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10002026791
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