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~person:"Almer, Alexander"
~person:"Chapman, Kathleen"
~person:"Halfmann, Marion"
~person:"Till, Brian"
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Almer, Alexander
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Hieroglyphs of commerce : the visual rhetoric of th German Sachplakat
Chapman, Kathleen
- In:
Visual merchandising : the image of selling
,
(pp. 37-53)
.
2016
Persistent link: https://www.econbiz.de/10011584064
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2
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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3
Spektakuläre Markeninszenierungen durch Sensation Marketing
Halfmann, Marion
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 73-89
Persistent link: https://www.econbiz.de/10010126239
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4
Attentional behavior of users on the move towards pervasive advertising media
Schrammel, Johann
;
Mattheiss, Elke
;
Döbelt, Susen
; …
- In:
Pervasive advertising
,
(pp. 287-307)
.
2011
Persistent link: https://www.econbiz.de/10009348730
Saved in:
5
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
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