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~person:"Alsyani, Majed Kassem"
~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~person:"Ulaga, Wolfgang"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Search: subject:"Customer value"
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Lieferantenmanagement
Marketingmanagement
Customer value
21
Kundenwert
21
Betriebliche Wertschöpfung
9
Marketing management
9
Value creation
9
B-to-B-Marketing
8
Beziehungsmarketing
8
Business-to-business marketing
8
Relationship marketing
8
Supplier relationship management
8
Consumer behaviour
6
Konsumentenverhalten
6
Value in use
5
Customer success management
3
Erfolgsfaktor
3
Service-Dominant Logic
3
Service-dominant logic
3
Success factor
3
Accounting
2
Brand management
2
CFA
2
Customer satisfaction
2
Customer value proposition
2
EFA
2
Factor analysis
2
Faktorenanalyse
2
Hybrid offerings
2
Kundenzufriedenheit
2
Lebenszyklus
2
Life cycle
2
Management
2
Markenführung
2
Rechnungswesen
2
SEM
2
Salespeople
2
Selling
2
Servitization
2
Solution business
2
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10
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14
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1
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13
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13
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1
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1
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English
15
Author
All
Alsyani, Majed Kassem
Gleaves, Robin
Kleinaltenkamp, Michael
Ulaga, Wolfgang
Kumar, V.
8
Eggert, Andreas
7
Gupta, Sunil
6
Keränen, Joona
6
Anderson, James C.
4
Ko, Eunju
4
Mela, Carl F.
4
Petersen, J. Andrew
4
Ahearne, Michael
3
Akter, Shahriar
3
Baumann, Jasmin
3
Burton, Jamie
3
Chatterjee, Sharmila C.
3
Corsaro, Daniela
3
Elgeti, Laura
3
Friend, Scott B.
3
Gligor, David M.
3
Homburg, Christian
3
Jalkala, Anne
3
Kim, Kyung Hoon
3
Komulainen, Hanna
3
Le Meunier-FitzHugh, Kenneth
3
Lehmann, Donald R.
3
Malshe, Avinash
3
Manning, Gerald L.
3
Reece, Barry L.
3
Ryals, Lynette
3
Terho, Harri
3
Aarikka-Stenroos, Leena
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Babu, Mujahid Mohiuddin
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Beutin, Nikolas
2
Bischoff, Pirmin
2
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Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
Journal of Inter-Organizational Relationships
1
Journal of marketing management : MM
1
Management for Professionals
1
The marketing : accounting interface
1
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ECONIS (ZBW)
15
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
Exploring impact of selected marketing strategies on the consumer lens
Almugari, Fatehi
;
Khaled, Amgad S. D.
;
Bajaj, Parul
; …
- In:
International journal of business excellence : IJBEX
30
(
2023
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014312854
Saved in:
5
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
6
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
7
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
Saved in:
8
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
9
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
10
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
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