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~person:"Altobello, Suzanne A."
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Social Web"
~subject:"Social media"
~type_genre:"Article in journal"
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Beziehungsmarketing
Internet
Online-Handel
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Social media
Consumer behaviour
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Internet marketing
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Konsumentenverhalten
2
Marketing ethics
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Online-Marketing
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Virales Marketing
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Word-of-mouth marketing
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Einzelhandel
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Marketing communications
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Online consumer behavior
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Online retailing
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Altobello, Suzanne A.
Law, Chun Hung Roberts
17
Filieri, Raffaele
11
Ye, Qiang
9
Balaji, M. S.
8
Bigné Alcañiz, J. Enrique
8
Dwivedi, Yogesh Kumar
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Li, Hengyun
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Akram, Umair
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Bilgihan, Anil
7
Flavián Blanco, Carlos
7
Kim, Jong Min
7
Law, Rob
7
Liang, Sai
7
Loureiro, Sandra Maria Correia
7
Schweidel, David A.
7
Sparks, Beverley
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Tan, Yong
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Wallace, Elaine
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Wu, Luorong
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Xie, Karen L.
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Berger, Jonah
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Dens, Nathalie
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Fan, Weiguo
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Liu, Yong
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Mariani, Marcello M.
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Moro, Sérgio
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Pelsmacker, Patrick de
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Ranaweera, Chatura
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Rita, Paulo
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Roy, Gobinda
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Ruiz Mafe, Carla
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Verlegh, Peeter
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Xiang, Zheng
6
Augusto, Mário Gomes
5
Bilal, Muhammad
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Buil, Isabel
5
Buttle, Francis A.
5
Cui, Geng
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De Angelis, Matteo
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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ECONIS (ZBW)
2
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The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
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2
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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