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~person:"Alvesson, Mats"
~person:"Kotler, Philip"
~source:"econis"
~subject:"Marketingmanagement"
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Marketingmanagement
Führungsstil
28
Leadership style
28
Strategisches Management
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Strategic management
19
Marketing
14
Leadership
12
Personalführung
12
Marketing management
9
leadership
8
Credibility
6
Glaubwürdigkeit
6
USA
6
United States
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Führungskräfte
5
Managers
5
Nonprofit organization
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Nonprofit-Organisation
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Authenticity
4
Exchange rate policy
4
Management
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Organisatorischer Wandel
4
Organizational change
4
Personality psychology
4
Persönlichkeitspsychologie
4
Wechselkurspolitik
4
Critical Management Studies
3
Critical management studies
3
Nonprofit management control
3
Nonprofit marketing
3
Nonprofit-Controlling
3
Nonprofit-Marketing
3
Arbeitsgruppe
2
Bibliometrics
2
Bibliometrie
2
Corporate culture
2
Corporate planning
2
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2
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Alvesson, Mats
Kotler, Philip
Piercy, Nigel
12
Aaker, David A.
10
Bruhn, Manfred
9
Cravens, David W.
9
Pfeffermann, Nicole
9
Day, George S.
7
Tomczak, Torsten
7
Kuß, Alfred
6
Percy, Larry
6
Homburg, Christian
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Narang, Shanker
5
Ryan, Damian
5
Walters, David
5
Wiedmann, Klaus-Peter
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Gilligan, Colin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Weiser, Christoph
4
West, Douglas C.
4
Wiesner, Knut A.
4
Wilson, R. M. S.
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ECONIS (ZBW)
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1
Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
2
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
3
Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
4
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
5
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
6
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
7
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
8
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4th ed.
Persistent link: https://www.econbiz.de/10013476860
Saved in:
9
Marketing management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
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