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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
65
Theorie
63
Theory
63
Marketing
62
Marktforschung
61
Market research
56
Marketingmanagement
51
Marketing management
44
Relationship marketing
43
Beziehungsmarketing
42
Business-to-business marketing
42
Deutschland
42
Germany
40
Marketingtheorie
39
Marketing theory
37
Investitionsgütermarketing
33
India
30
Brand management
29
Indien
29
Markenführung
29
Lieferantenmanagement
25
Supplier relationship management
25
Internationales Marketing
21
International marketing
20
Brand image
19
Markenimage
19
Marketingforschung
13
Electronic Commerce
12
USA
12
Customer satisfaction
11
Green marketing
11
Online-Marketing
11
Service quality
11
United States
11
Dienstleistungsqualität
10
E-commerce
10
Ghana
10
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Online availability
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Undetermined
41
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Article
85
Book / Working Paper
28
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Article in journal
71
Aufsatz in Zeitschrift
71
Aufsatz im Buch
15
Book section
15
Graue Literatur
7
Lehrbuch
7
Non-commercial literature
7
Bibliografie enthalten
6
Bibliography included
6
Textbook
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Handbook
2
Handbuch
2
Reprint
2
Arbeitspapier
1
Festschrift
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
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Language
All
English
80
German
35
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Homburg, Christian
68
Mattila, Anna S.
62
Wiedmann, Klaus-Peter
57
Kleinaltenkamp, Michael
55
Huber, Frank
53
Bauer, Hans H.
52
Loureiro, Sandra Maria Correia
51
Kumar, V.
50
Herrmann, Andreas
48
Hollebeek, Linda D.
48
Verhoef, Peter C.
45
Grewal, Dhruv
43
Phau, Ian
43
Bang, Nguyen
39
Sharma, Piyush
39
Dwivedi, Yogesh Kumar
38
Usman, Osly
38
Svensson, Göran
37
Walsh, Gianfranco
37
Gierl, Heribert
36
Ko, Eunju
36
Gil Saura, Irene
35
Melewar, T. C.
34
Bagozzi, Richard P.
33
Pelsmacker, Patrick de
33
Prentice, Catherine
33
Vrontis, Demetris
33
Mittal, Vikas
32
Romaniuk, Jenni
32
Swoboda, Bernhard
32
Cova, Bernard
31
Woodside, Arch G.
30
Balaji, M. S.
29
Dawes, John
29
Sheth, Jagdish N.
29
Sreejesh, S.
29
Chintagunta, Pradeep K.
28
Park, Jungkun
28
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German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of international consumer marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of African business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
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Source
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ECONIS (ZBW)
113
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1
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113
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date (oldest first)
1
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
5
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
6
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
7
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
8
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
9
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
10
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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