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~person:"Amoako, George Kofi"
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Ghana
9
Beziehungsmarketing
6
Relationship marketing
6
Emerging economies
5
Schwellenländer
5
Brand management
4
Consumer behaviour
4
Customer satisfaction
4
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Lieferantenmanagement
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Marketingmanagement
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Werbung
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Brand image
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relationship marketing
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Amoako, George Kofi
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
103
Vrontis, Demetris
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Journal of African business
2
Journal of hospitality and tourism insights
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of economic and management studies : AJEMS
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
Marketing intelligence & planning
1
Premier reference source
1
Society and business review
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
14
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11
Service recovery performance and repurchase intentions : the mediation effect of service quality at KFC
Amoako, George Kofi
;
Caesar, Livingstone Divine
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
1
,
pp. 110-130
Persistent link: https://www.econbiz.de/10013536097
Saved in:
12
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
13
Customer satisfaction : role of customer service, innovation, and price in the laundry industry in Ghana
Amoako, George Kofi
- In:
Journal of African business
23
(
2022
)
1
,
pp. 146-164
Persistent link: https://www.econbiz.de/10012821570
Saved in:
14
Employee and corporate branding : antecedents of change management
Amoako, George Kofi
;
Adjaison, Geoffrey Kwasi
; …
- In:
International journal of globalisation and small …
7
(
2015
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011441918
Saved in:
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