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~person:"Anabila, Peter"
~person:"Birnbrich, Cornelia"
~person:"Chomvilailuk, Rojanasak"
~person:"Costa, Francisco José"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
4
Bank
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Consumer behaviour
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Privatkundengeschäft
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Anabila, Peter
Birnbrich, Cornelia
Chomvilailuk, Rojanasak
Costa, Francisco José
Pérez, Andrea
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Amin, Muslim
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The international journal of bank marketing : IJBM
4
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ECONIS (ZBW)
4
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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
2
Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares
;
Costa, Francisco José
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011384260
Saved in:
3
The effect of CSR knowledge on customer liking, across cultures
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
2
,
pp. 89-114
Persistent link: https://www.econbiz.de/10009733586
Saved in:
4
The impact of fraud prevention on bank-customer relationships : an empirical investigation in retail banking
Hoffmann, Arvid O. I.
;
Birnbrich, Cornelia
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 390-407
Persistent link: https://www.econbiz.de/10009581837
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