The effect of CSR knowledge on customer liking, across cultures
Rojanasak Chomvilailuk; Ken Butcher
| Year of publication: |
2013
|
|---|---|
| Authors: | Chomvilailuk, Rojanasak ; Butcher, Ken |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 2, p. 89-114
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Australien | Australia | Thailand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733586