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~person:"Anabila, Peter"
~person:"Christodoulides, George"
~person:"Lambkin, Mary"
~subject:"Brand tribalism"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Brand tribalism
Markenimage
Brand equity
10
Brand image
10
Brand management
9
Markenführung
9
Firm performance
4
Unternehmenserfolg
4
Consumer behaviour
3
Ghana
3
Konsumentenverhalten
3
Aktienmarkt
2
Bourse
2
Brand
2
Börse
2
Consumers
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Microfinance
2
Mikrofinanzierung
2
Perceived risk
2
Stock market
2
business performance
2
integrated marketing communications
2
microfinance
2
Alcoholic beverages
1
Anlageverhalten
1
B-to-B-Marketing
1
Behavioural finance
1
Beziehungsmarketing
1
Brad happiness
1
Brand engagement
1
Brand experiences
1
Brand identity
1
Brand positioning
1
Branding
1
Brands
1
Business performance
1
Business-to-business marketing
1
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Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
10
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English
10
Author
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Anabila, Peter
Christodoulides, George
Lambkin, Mary
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Paul, Justin
4
Rahman, Mahabubur
4
Schivinski, Bruno
4
Shuv-Ami, Avichai
4
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Butt, Muhammad Mohsin
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Verma, Priyanka
3
Šerić, Maja
3
Abdul Rahman Zahari
2
Abratt, Russell
2
Abril Barrie, Carmen
2
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Journal of business research : JBR
2
Journal of marketing communications
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of wine business research
1
Journal of financial services marketing : JFSM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
10
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10
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1
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
2
Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
Saved in:
3
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
4
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
5
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
6
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
7
Brand equity of stock exchange as a mediator in financial decisions
Çal, Betül
;
Lambkin, Mary
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011703017
Saved in:
8
Stock exchange brands as an influence on investor behavior
Çal, Betül
;
Lambkin, Mary
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011731395
Saved in:
9
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
10
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
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