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~person:"Anderson, Eric T."
~person:"Cebollada, Javier"
~person:"Jerath, Kinshuk"
~person:"Zhuang, Guijun"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Distribution channel"
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Konsumentenverhalten
Distribution channel
29
Vertriebsweg
29
Consumer behaviour
11
Online retailing
10
Online-Handel
10
Lieferantenmanagement
9
Supplier relationship management
9
Einzelhandel
8
Retail trade
8
China
7
E-commerce
6
Electronic Commerce
6
Beziehungsmarketing
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
Brand
4
Competition
4
Markenartikel
4
Theorie
4
Theory
4
Wettbewerb
4
Brand management
3
Einzelhandelspreis
3
Food retailing
3
Lebensmitteleinzelhandel
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Multichannel retailing
3
Retail price
3
Advertising
2
Advertising effects
2
B-to-B-Marketing
2
Business-to-business marketing
2
Contract law
2
Food trade
2
Game theory
2
Internet marketing
2
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6
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Article
11
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Aufsatz in Zeitschrift
Article in journal
11
Conference paper
1
Konferenzbeitrag
1
Language
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English
11
Author
All
Anderson, Eric T.
Cebollada, Javier
Jerath, Kinshuk
Zhuang, Guijun
Neslin, Scott A.
10
Schramm-Klein, Hanna
8
Verhoef, Peter C.
8
Frasquet Deltoro, Marta
7
Wagner, Gerhard
7
Zielke, Stephan
7
Steinmann, Sascha
6
Breugelmans, Els
5
Konuş, Umut
5
Campo, Katia
4
Gijsbrechts, Els
4
Harris, Patricia
4
Kim, Jihyun
4
Lee, Hyun-hwa
4
Mollá Descals, Alejandro
4
Neves, Marcos Fava
4
Sesé, F. Javier
4
Sousa, Rui
4
Acquila-Natale, Emiliano
3
Bezes, Christophe
3
Chen, Ying-Ju
3
Chocarro, Raquel
3
Choi, Jeonghye
3
Cliquet, Gérard
3
Dall'Olmo Riley, Francesca
3
Emrich, Oliver
3
Gensler, Sonja
3
Gielens, Katrijn
3
Hand, Chris
3
Ieva, Marco
3
Iglesias-Pradas, Santiago
3
Jiang, Baojun
3
Khatwani, Gaurav
3
Lamey, Lien
3
Liang, Liang
3
Liao, Shu-Hsien
3
Melis, Kristina
3
Rajaobelina, Lova
3
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Electronic commerce research
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
4
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
5
The effect of price promotions on consumer shopping behavior across online and offline channels : differences between frequent and non-frequent shoppers
Arce-Urriza, Marta
;
Cebollada, Javier
;
Tarira, María …
- In:
Information systems and e-business management : ISeB
15
(
2017
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10011711673
Saved in:
6
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
7
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
8
Quantifying transaction costs in online/off-line grocery channel choice
Chintagunta, Pradeep K.
;
Chu, Junhong
;
Cebollada, Javier
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 96-114
Persistent link: https://www.econbiz.de/10009511626
Saved in:
9
Revenue management with strategic customers : last-minute selling and opaque selling
Jerath, Kinshuk
;
Netessine, Serguei
;
Veeraraghavan, …
- In:
Management science : journal of the Institute for …
56
(
2010
)
3
,
pp. 430-448
Persistent link: https://www.econbiz.de/10003962301
Saved in:
10
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
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