The effect of price promotions on consumer shopping behavior across online and offline channels : differences between frequent and non-frequent shoppers
Marta Arce-Urriza, Javier Cebollada, María Fernanda Tarira
| Year of publication: |
February 2017
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| Authors: | Arce-Urriza, Marta ; Cebollada, Javier ; Tarira, María Fernanda |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 15.2017, 1, p. 69-87
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| Subject: | Promotions | Electronic commerce | Purchase frequency | Multichannel retailing | Multichannel consumer | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-016-0310-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011711673