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~person:"Anderson, Eric T."
~person:"Gensler, Sonja"
~person:"Zhuang, Guijun"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Distribution channel
25
Vertriebsweg
25
Lieferantenmanagement
9
Supplier relationship management
9
China
7
Consumer behaviour
7
Einzelhandel
7
Retail trade
7
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Online-Handel
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1995-2007
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Anderson, Eric T.
Gensler, Sonja
Zhuang, Guijun
Neslin, Scott A.
11
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
9
Frasquet Deltoro, Marta
7
Steinmann, Sascha
7
Wagner, Gerhard
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Zielke, Stephan
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Jerath, Kinshuk
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Shankar, Venkatesh
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Arce-Urriza, Marta
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Chen, Ying-Ju
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Hudetz, Kai
5
Jiang, Baojun
5
Konuş, Umut
5
Mollá Descals, Alejandro
5
Schröder, Hendrik
5
Schögel, Marcus
5
Bell, David R.
4
Breugelmans, Els
4
Campo, Katia
4
Chocarro, Raquel
4
Emrich, Oliver
4
Gijsbrechts, Els
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Harris, Patricia
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Janssen, Maarten C. W.
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Kalyanam, Kirthi
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Kim, Jihyun
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Lee, Hyun-hwa
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Neves, Marcos Fava
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Sesé, F. Javier
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Sousa, Rui
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Valentini, Sara
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Weiser, Christoph
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Xie, Ying
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Yi, Zelong
4
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Journal of business economics : JBE
1
Journal of business-to-business marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
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ECONIS (ZBW)
7
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1
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
2
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
3
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
4
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
5
Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003814430
Saved in:
6
Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden
Gensler, Sonja
;
Skiera, Bernd
;
Böhm, Martin
- In:
Journal of business economics : JBE
77
(
2007
)
6
,
pp. 675-695
Persistent link: https://www.econbiz.de/10003475893
Saved in:
7
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
Saved in:
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