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~person:"Anderson, Eric T."
~person:"Zhuang, Guijun"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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Business-to-business marketing
Konsumentenverhalten
Theory
Distribution channel
17
Vertriebsweg
17
Lieferantenmanagement
9
Supplier relationship management
9
China
7
Einzelhandel
4
Retail trade
4
Beziehungsmarketing
3
Consumer behaviour
3
Online retailing
3
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marketing channels
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1995-2007
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Anderson, Eric T.
Zhuang, Guijun
Neslin, Scott A.
12
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
10
Shankar, Venkatesh
9
Albers, Sönke
8
Desiraju, Ramarao
8
Jerath, Kinshuk
8
Schögel, Marcus
8
Ahlert, Dieter
7
Coughlan, Anne T.
7
Frasquet Deltoro, Marta
7
Gabrielsen, Tommy Staahl
7
Jiang, Baojun
7
Steinmann, Sascha
7
Wagner, Gerhard
7
Zaccour, Georges
7
Zielke, Stephan
7
Chen, Ying-Ju
6
Geyskens, Inge
6
Gielens, Katrijn
6
Krafft, Manfred
6
Pan, Cong
6
Stern, Louis W.
6
Ansary, Adel I. el-
5
Arce-Urriza, Marta
5
Bell, David R.
5
Breugelmans, Els
5
Cai, Gangshu
5
Calzada, Joan
5
Dulleck, Uwe
5
Guo, Xiaolong
5
Hua, Zhongsheng
5
Hudetz, Kai
5
Karray, Salma
5
Kerschbamer, Rudolf
5
Klose, Andreas
5
Konuş, Umut
5
Liu, Yunchuan
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Martín Herrán, Guiomar
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Journal of business-to-business marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
2
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
Saved in:
3
Inquiry and review of dependence in marketing channels : an economics of exchange approach
Zhuang, Guijun
;
Herndon, Neil C.
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011435912
Saved in:
4
Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun
;
Herndon, Neil C.
;
Zhou, Nan
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
Saved in:
5
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
6
Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003814430
Saved in:
7
Perceptual difference of dependence and its impact on conflict in marketing channels in China: an empirical study with two-sided data
Zhou, Nan
;
Zhuang, Guijun
;
Yip, Leslie S. C.
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10003450759
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