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~person:"Anderson, Eric T."
~person:"Zhuang, Guijun"
~subject:"China"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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China
Konsumentenverhalten
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Distribution channel
17
Vertriebsweg
17
Lieferantenmanagement
9
Supplier relationship management
9
Einzelhandel
4
Retail trade
4
Beziehungsmarketing
3
Consumer behaviour
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
B-to-B-Marketing
2
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Sales tax
2
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Umsatzsteuer
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marketing channels
2
1995-2007
1
Advertising
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Advertising effects
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Brand
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Brand loyalty
1
Brand management
1
Channel governance
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Channel power
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China marketing
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11
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Anderson, Eric T.
Zhuang, Guijun
Neslin, Scott A.
12
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
10
Albers, Sönke
9
Shankar, Venkatesh
9
Desiraju, Ramarao
8
Jerath, Kinshuk
8
Schögel, Marcus
8
Ahlert, Dieter
7
Chen, Ying-Ju
7
Coughlan, Anne T.
7
Frasquet Deltoro, Marta
7
Gabrielsen, Tommy Staahl
7
Jiang, Baojun
7
Krafft, Manfred
7
Steinmann, Sascha
7
Wagner, Gerhard
7
Zaccour, Georges
7
Zielke, Stephan
7
Dong, Maggie Chuoyan
6
Geyskens, Inge
6
Gielens, Katrijn
6
Pan, Cong
6
Stern, Louis W.
6
Ansary, Adel I. el-
5
Arce-Urriza, Marta
5
Bell, David R.
5
Breugelmans, Els
5
Cai, Gangshu
5
Calzada, Joan
5
Dulleck, Uwe
5
Guo, Xiaolong
5
Hua, Zhongsheng
5
Hudetz, Kai
5
Karray, Salma
5
Kerschbamer, Rudolf
5
Klose, Andreas
5
Konuş, Umut
5
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Journal of business-to-business marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
11
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1
Active or passive? : examination of dependency behavior in marketing channels in China
Wei, Ruifeng
;
Zhuang, Guijun
;
Pang, Fanglan
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10014454760
Saved in:
2
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
3
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
Saved in:
4
Inquiry and review of dependence in marketing channels : an economics of exchange approach
Zhuang, Guijun
;
Herndon, Neil C.
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011435912
Saved in:
5
Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun
;
Herndon, Neil C.
;
Zhou, Nan
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
Saved in:
6
Impact of relationship marketing orientation on the exercise of interfirm power and relational governance in marketing channels : empirical evidence from China
Zhuang, Guijun
;
Zhang, Xubing
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
4
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009404738
Saved in:
7
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
8
Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting
;
Yang, Zhilin
;
Zhuang, Guijun
;
Zhou, Nan
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
4
,
pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
Saved in:
9
The impact of interpersonal Guanxi on exercise of power in a Chinese marketing channel
Zhuang, Guijun
;
Xi, Youmin
;
El-Ansary, Adel
- In:
Journal of marketing channels : ... distribution …
15
(
2007/08
)
2/3
,
pp. 185-210
Persistent link: https://www.econbiz.de/10003786183
Saved in:
10
Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003814430
Saved in:
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