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~person:"Anderson, James C."
~person:"Eggert, Andreas"
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Economic policy"
~subject:"Kundenwert"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Bayes-Statistik
Economic policy
Kundenwert
Markenführung
Virales Marketing
B-to-B-Marketing
23
Business-to-business marketing
23
Customer value
10
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
5
Marketingmanagement
5
Betriebliche Wertschöpfung
3
Value creation
3
Brand management
2
Bundling strategy
2
Competitive strategy
2
Consumer behaviour
2
Konsumentenverhalten
2
Leistungsbündel
2
Luxury goods
2
Luxusgüter
2
Performance measurement
2
Performance-Messung
2
Wettbewerbsstrategie
2
Allocation
1
Allokation
1
Außendienst
1
B-to-B
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business start-up
1
Business-to-business channels
1
Buyer acceptance
1
COVID-19 pandemic
1
Causality analysis
1
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6
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Article in journal
13
Aufsatz in Zeitschrift
13
Language
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English
14
Author
All
Anderson, James C.
Eggert, Andreas
Kumar, V.
Keränen, Joona
9
Baumgarth, Carsten
6
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Binckebanck, Lars
4
Bolton, Ruth N.
4
Hutt, Michael D.
4
Jalkala, Anne
4
Sarkar, Soumya
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Chatterjee, Sharmila C.
3
Cobelli, Nicola
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Karjaluoto, Heikki
3
Keller, Kevin Lane
3
Lilien, Gary L.
3
Lindgreen, Adam
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Russo, Ivan
3
Salminen, Risto T.
3
Salonen, Anna
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Billett, Matthew T.
2
Brock, Christian
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
7
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Rethinking marketing : developing a new understanding of markets
1
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ECONIS (ZBW)
14
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14
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
10
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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